Improving Client Performance, Outcomes, and Impacts™

Central IQ and the xIQ Family of Companies

We deliver advanced analytical, strategic, and hands-on support services that help pioneers in the healthcare, education, and social-services sectors bring breakthroughs, best practices, and benchmarks to market in fast, highly profitable, and industry-transforming ways.

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We help innovators, entrepreneurs, and executives accelerate their speed to U.S. market entry, market penetration, and market leadership

Market Access

  • Establish proof-of-value and build value dossiers for health technology assessment (HTA) authorities using health economics and outcomes research (HEOR), comparative-effectiveness research (CER), evidence-based medicine (EBM), patient-reported outcomes (PRO), real-world data (RWD), and real-world evidence (RWE).
  • Secure precedent-setting insurance coverage policies, unique billing codes, favorable reimbursement, real-world data (RWD) and real-world evidence (RWE) agreements, value-based contracts (VBC), and outcomes-based compensation (OBC) under U.S. healthcare’s volume- to-value (V2V) transition.

  • Provide omnichannel patient-support call centers (aka hub services) with healthcare and health plan navigation; health literacy, plain language, and cultural competence support; and community care, healthcare, and self-care referrals including 211 social-services programs around social determinants of health (SDoHs).

Market Messaging

  • Digitize and upload BioPharma, MedTech, and HealthTech communications into a query-ready platform-as-a-service (PaaS) solution.
  • Run advanced queries on important keywords and longtail keywords (e.g., V2V, EBM, PRO, RWD, RWE, VBC, OBC).
  • Evaluate content for value-related messaging and best practices in health literacy support, plain language communications, and cultural competence.
  • Initiate social listening, run longitudinal messaging analytics, and generate analyst reports on health communication trends and competitive memes.
  • Provide early warnings around competitive readiness for value-based healthcare (VBHC).
  • Propose content development and syndication strategies and provide hands-on support with strategic communications and omnichannel, transmedia messaging.

Market Engagement

  • Identify keywords and longtail keywords (i.e., search terms) relevant to drugs, devices, digital tech, and diagnoses (to uncover key opinion leaders [KOLs] in the health sciences, social sciences, and data sciences).
  • Map actors, affiliations, and activities.
  • Identify health science KOLs, social-science KOLs, and data-science KOLs. Focus on subject matter experts on value-based healthcare (VBHC) topics and key performance, outcomes, and impact leaders.

  • Explore topic areas and financial relationships to stratify KOLs by insights, intensity, interests, independence, and influence.

  • Evaluate KOL readiness for the volume-to-value (V2V) transition and value-based healthcare (VBHC). Predict KOL interest in real-world data (RWD) and real-world evidence (RWE) collaborations, value-based contracting (VBC), and outcomes-based compensation (OBC).
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Market Access Services

Proof-of-Value Services for Market Access

Build the case for favorable coverage, coding, reimbursement, real-world data (RWD) and real-world evidence (RWE) collaborations, value-based contracts (VBC, including pay-for-performance [P4P], value-based payment [VBP], and outcomes-based compensation [OBC] agreements), and social-impact initiatives using health economics and outcomes research (HEOR), comparative-effectiveness research (CER), evidence-based medicine (EBM), PROQOLID clinical outcome assessment (COA) tools (e.g., PAM, SF-36), patient-reported outcomes (PRO), real-world data (RWD), and real-world evidence (RWE).

$375 per hour

Coverage, Coding, and Contract Precedent Setting for Market Access

Advocate for coverage. Submit and manage new code applications for Current Procedural Terminology (CPT codes), the Healthcare Common Procedure Coding System (HCPCS II codes), and other code sets. Design, develop, and deploy real-world data (RWD) and real-world evidence (RWE) collaborations, value-based contracts (VBC, including pay-for-performance [P4P], value-based payment [VBP], and outcomes-based compensation [OBC] agreements), and social-impact initiatives.

$375 per hour

Access, Hub, and Wraparound Services for Accelerated and Expanded Market Access

Provide next-generation, omnichannel hub services with health plan navigation services, Plain Language support for improved health literacy, and community care referrals to social-service programs focused on health equity and social determinants of health (SDoHs). Include real-world data (RWD) collection for real-world evidence (RWE) building.

$375 per hour

Market Messaging Services

Content Scanning and Uploading for Messaging Analytics

Digitize, strategically notate, and upload biopharmaceutical and other healthcare communications into a query-ready platform-as-a-service (PaaS) solution.

$375 per hour

Standard and Advanced Queries for Messaging Analytics

Run advanced queries on value-related keywords and longtail keywords (e.g., FFS, VBHC, RWD, RWE, VBC, P4P, VBP, OBC). Evaluate volume-to-value (V2V) market messaging and Plain Language content. 

$97,500-$375,000+

Health Communication Monitoring and Social Listening for Messaging Analytics

Generate quarterly reports on the marketing landscape and competitive marketing materials. Provide platform-as-a-service (PaaS) solutions for social-media monitoring and social listening. Provide early warnings around readiness for real-world data (RWD) and real-world evidence (RWE) collaborations, value-based contracts (VBC, including pay-for-performance [P4P], value-based payment [VBP], and outcomes-based compensation [OBC] agreements), and social-impact initiatives.

$97,500-$375,000+

Next-Generation Services

Market Engagement Services

KOL Keywords and Longtail Keywords for Engagement Planning

Identify keywords and longtail keywords relevant to drugs, devices, and diagnoses to uncover key opinion leaders (KOLs) in the health sciences, social sciences, and data sciences.

$97,500-$375,000+

KOL Network Analytics for Engagement Planning

Map actors, affiliations, and activities in the health sciences, social sciencies, and data sciences to create network influence and analytics maps. Explore topic areas (e.g., drugs, devices, and diagnoses; the Sunshine Act and forme National Physician Payment Transparency Program; and more) to stratify key opinion leaders (KOLs) by interests, independence, and influence. Build ethical engagement strategies that contribute to a better-functioning health system and society.

$97,500-$375,000+

KOL Influence Dynamics and V2V Readiness for Engagement Planning

Evaluate key opinion leader (KOL) readiness for the volume-to-value (V2V) transition, real-world data (RWD) and real-world evidence (RWE) collaborations, value-based contracts (VBC, including pay-for-performance [P4P], value-based payment [VBP], and outcomes-based compensation [OBC] agreements), and social-impact initiatives.

$97,500-$375,000+

Custom Services for Value Leadership

Industry Analysis for Value Leadership

  • Evaluate Porter’s Five Forces and perform a SWOT analysis on strengths, weaknesses, opportunities, and threats.
  • Create value chain maps and supply chain maps to uncover opportunities for value-creation and accelerated value deliv
  • Develop specifications for high-demand and high-margin products, services, and solutions.

$375 per hour

Strategic Planning for Value Leadership

  • Perform situation troubleshooting and scenario analyses.
  • Build financial analyses, forecasts, and budgets. Calculate net present value (NPV), internal rate of return (IRR), and other measures of return on investment (ROI).
  • Create business plans, design business systems, and develop business processes.

$375 per hour

Business Development for Value Leadership

Build real-world evidence (RWE) for value-based contracting (VBC) and the volume-to-value (V2V) transition.

  • Design and test value propositions.
  • Run pilot programs and develop case studies for proof of concept. 
  • Oversee revenue jumpstart and operational scale-up initiatives.

$375 per hour